September 24, 2014
Today SHIMANO and ECF signed an agreement where SHIMANO joins ECF’s Cycling Industry Club. Both organizations share the same mission, to promote cycling as a sustainable and healthy means of transportation and recreation. The decision of SHIMANO to become the newest member sends a powerful message in favor of cycling advocacy in general.
Sato Yuasa, Shimano’s Sr. Executive VP, head of bicycle components Division said: “We are very honored and pleased to join ECF’s cycling industry club. ECF is taking an important role to improve the cycling environment by joint efforts of industry colleagues. The bicycle and cycling is now much more caring in its 200 year’s history because of the health of people and environmental mobility. In order to responding to people’s care, this advocacy should be very important in Europe.”
Following Eurobike Shimano becomes the fifth new company to sign up to the Cycling Industry Club but the entry of the world’s biggest bike sector company is by far the most significant.
Tony Grimaldi of Cycleurope is the Chairman of the Cycling Industry Club Advisory Board. He welcomed Shimano to the Club saying “This is important news, it shows that the industry is uniting behind our valuable work. Since Eurobike we have shown that growing cycling through advocacy is a mission shared by companies of all sizes, from all sectors and all countries. With more members we can achieve so much more.”
The Cycling Industry Club was founded at Eurobike in 2011 and now has over 30 members from all sectors of the bicycle industry including bikes, parts, publishing and information technology services. It aims to create a €1 million advocacy fund which supports ECF’s aim to double the level of cycling in Europe.
The Club is currently funding programs to improve cycling advocacy in eight high potential countries and campaigning at EU level to release €billions for cycling investments and development.
NOTES FOR THE EDITOR
About the European Cyclists’ Federation (ECF)
With over 70 members across nearly 40 countries, the European Cyclists’ Federation (ECF) unites cyclist’ associations from across the globe, giving them a voice on the international level. Our aim is to get more people cycling more often by influencing policy in favour of cycling.
ECF’s members are complemented by networks Scientists for Cycling, Cities for Cycling and the ECF Cycling Industry Club.
Over the past 90 years, SHIMANO have established themselves as the world’s leading manufacturer of bike components thanks to their record for innovation and reliability.
In 1921, Shozaburo Shimano set up the SHIMANO Iron Works and started producing bicycle freewheels. Within a decade, they were producing 30,000 single-speed freewheels a year and had already gained a reputation for quality by offering two free replacements in the event of product failure.
Headquartered near Osaka, Japan, Shimano has 24 sites in 17 countries around the world.