July 10th, 2013-Brussels
For Immediate Release
Another major European cycle manufacturer has declared its support
for ECF’s advocacy work by signing up to the ECF Cycling Industry Club.
Cycleurope, owner of a family of major cycling brands including Bianchi, Gitane, Crescent, DBS, Puch, Monark, Spectra, Kildemoes, Everton, Tec and holder of the Peugeot licence has joined the club reflecting its status as one of Europe’s major cycle manufacturers.
Cycleurope CEO Tony Grimaldi says, “Our
decision to join the ECF Cycling Industry Club emphasizes the
importance of cycling advocacy to our company. We know that we have to
win the support of governments if we want to double cycling in Europe
and continue to strengthen the cycling industry for the benefit of all
companies.I think every European cycling company should join the club in
order to increase the importance of the bicycle in cities of the
future. I am delighted to take our place in the group.”
Cycleurope joins CIC founders and leading European players Accell, Schwalbe and Selle Royal.
The industry club was launched at Eurobike in 2011 with the aim of
raising funds of at least €1million per year for advocacy in Europe
well as bringing in Cycleurope as an international partner ECF has been
working closely with Cycleurope’s Swedish parent company Grimaldi
Industries in order to strengthen the impact of cycling in a number of
key economic and political forums in the country
Kevin Mayne, Development Director of ECF explains “This
is a really good example of how advocacy and business can combine to
put cycling on the highest political agendas. As a major business in
Sweden Grimaldi Holdings is invited to places that are not usually open
to cycling advocates. Working with Tony Grimaldi we have created a
number of impactful messages about the importance of cycling in the
leading cities of the world which Tony has been able to present to key
With more members and more money this is an approach we can replicate in many other countries.”Tony Grimaldi agrees. “We
feel we can work really well with ECF because we share common values
and they have so much knowledge and expertise in presenting policy
arguments that they are a fantastic resource for us.”
Notes to editors:
About the European Cyclists’ Federation (ECF)
over 70 members across nearly 40 countries, the European Cyclists’
Federation (ECF) unites cyclist’ associations from across the globe,
giving them a voice on the international level. Our aim is to get more
people cycling more often by influencing policy in favour of cycling.
ECF’s members are complemented by networks Scientists for Cycling, Cities for Cycling and the ECF Cycling Industry Club.
More at www.ecf.com
Cycleurope is a leader in the field of bicycling.
produces bikes for brands like Gitane, Bianchi and Peugeot in France .
Internationally, the group is a leader across Europe, particularly in
the Nordic markets, and its products are distributed in 50 countries in
America, Asia and Australia. Cycleurope has production units in
three European countries: Sweden, France and Italy.
More at www.cycleurope.com
- See more at: http://www.ecf.com/press_release/cycleurope-joins-the-ecf-cycling-industry-club/#sthash.SBneetJJ.dpuf