By Trine Bunton, Rambøll Danmark, 19/3/2013
In the middle-sized Danish town of Herning, 2012 was an important
year for cycling. The Giro d’Italia mania had barely passed before
Herning was chosen as ‘Cycle City of the Year’. The town’s efforts to
boost cycling had already paid off, although they had just begun.
Herning named ‘Cycle City of the Year’ 2012. Chairman of the Danish Cyclists’ Federation congratulates Committee Chairman of Herning.
The ‘Herning Bikes’ project started in 2011. The goal is to reduce
the number of short car trips by 5%. The project covers all the
initiatives launched to get more people to bike in Herning and is part
of the municipality’s climate plan and thus embedded in more than one
department. From the very beginning, the bicycle project became a
large-scale independent project in which the ambitions for making,
consolidating, and communicating change were part of an overall
Nearly half never bike to place of work or education
Surveys show that 10% of the municipality’s citizens over 18 years of
age most often go to their place of work or education by car, although
the distance is less than 5 km. At least one day a week 37% bike to work
– but 45% never bike to place of work or education. Thus, there is
great potential for getting more people to bike.
The winning class in the local Bike to School competition ready to collect their prize: a MTB tour.
Focus on commuters, school children, and leisure cyclists
Herning Bikes focuses on three target groups: commuters, school
children, and leisure cyclists. The municipality put initiatives in
place to help more people from all three groups choose the bike over the
car. For instance, they have planned guided bike tours with various
themes such as culture, nature, and history for both children and
adults. The tours depart from different places so participants do not
need to go there by car. Every year, Herning Bikes also helps organise
several large bicycle races for both amateur racing cyclists and
Change, consolidation, and communication
The initiatives cover physical improvements such as more bicycle parking
and more bicycle tracks, on commuting routes in particular.
High-profile initiatives involve a railway station, new hospital, and
park-and-bike facilities by the freeway. Campaigns that seek to
influence the attitude and behaviour of the citizens also have high
priority in order to affect significant change.
For instance, campaigns in the schools aim to change the transport
habits of parents so that they teach their children how to conduct
themselves in traffic (by bicycle) rather than driving their kids to
school by car. Another project lends electric bikes to companies so the
employees can try an electric bike as an alternative to taking the car
Bicycle fest to celebrate the start of Giro d´Italia in Herning.
Ambassadors a part of the strategy
The consolidation of the various initiatives is important in order to
achieve success. A number of ambassadors, including companies, schools,
and local bicycle enthusiasts in Herning, support the project by telling
about their own positive experiences with the campaigns they have
participated in or the physical improvements made by the schools. They
are all obligated to be visible and pass on their good stories.
Read more at www.herningcykler.dk (in Danish) or contact Trine Bunton at email@example.com.