Mobiel 21, an NGO that promotes sustainable mobility, launched a viral campaign to make Flemish residents think about their mode choice when they go to vote for the local elections on 14 October. They posted a video on YouTube showing a lonesome voting booth in the middle of a street in the city of Leuven, with a notice saying “vote and win”.
Adventurous passers-by who entered the booth found a ballot asking: “How will you go voting on 14 October?” People who chose an environmentally-friendly mode of transport received a very pleasant surprise. People who chose the car got quite the opposite.
The movie will be spread through YouTube, e-mail, Facebook and Twitter. Mobiel 21 hopes to raise awareness on sustainable mobility amongst a wide variety of people, including those who are still very car-oriented. It should also put mobility on top of the political agenda. The movie was subsidised by the province of Vlaams-Brabant. Mobiel 21 will share its experience with other NGOs on the use of social media for campaigning.
Movie link: http://www.youtube.com/watch?v=yEppea6EDNs