10 PRINCIPLES OF CLIMATE CHANGE COMMUNICATION

נשלח 13 בדצמ׳ 2014, 13:41 על ידי Sustainability Org   [ עודכן 13 בדצמ׳ 2014, 13:42 ]
1. Put Yourself in Your Audience’s Shoes
2. Channel the Power of Groups
3. Emphasize Solutions and Benefits
4. Bring Climate Impacts Close to Home
5. Connect Climate Change to Issues That Matter to Your Audience
6. Use Images and Stories to Make Climate Change Real
7. Make Climate Science Meaningful
8. Acknowledge Uncertainty, But Show What You Know
9. Approach Skepticism Carefully
10. Make Behavior Change Easy

Coincidentally, these are the same steps we stumbled upon in www.climatechangeiselementary.org.




Comments