1. Put Yourself in Your Audience’s Shoes 2. Channel the Power of Groups 3. Emphasize Solutions and Benefits 4. Bring Climate Impacts Close to Home 5. Connect Climate Change to Issues That Matter to Your Audience 6. Use Images and Stories to Make Climate Change Real 7. Make Climate Science Meaningful 8. Acknowledge Uncertainty, But Show What You Know 9. Approach Skepticism Carefully 10. Make Behavior Change Easy Coincidentally, these are the same steps we stumbled upon in www.climatechangeiselementary.org. |