TED Talks, Filmed Feb 2013 • Posted Jun 2013

What's a proven way to lower your energy costs? Would you believe: learning what your neighbor pays. Alex Laskey shows how a quirk of human behavior can make us all better, wiser energy users, with lower bills to prove it.

Alex Laskey helps power companies to help their customers cut down -- using data analysis, marketing and a pinch of psychology.

Source: TED.com