Business Performance in Walkable Shopping Areas

נשלח 28 בפבר׳ 2014, 10:26 על ידי Sustainability Org   [ עודכן 28 בפבר׳ 2014, 10:26 ]
This technical report was prepared by Gary Hack, PhD, Professor of Urban Design at the University of Pennsylvania.
November 2013

For updates and a Web-based version of this report, visit www.activelivingresearch.org

Active Living Research conducted a meta-analyses of 15 walkable shopping areas to analyze whether there were economic benefits implicated in their existence, as shown in “Business Performance in Walkable Shopping Areas”. While walking promotes exercise, weight loss and decreases your likelihood of heart disease, it can also increase business when conducted in the right location: shopping areas! The study demonstrated that walkable retail is on the upswing, and with 45% of daily trips being shopping-related it appears that businesses can greatly benefit from this due to greater masses, diverse needs, while also being located in high density areas that are more walkable but may come with a higher rent tag.Read the full report here.


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